Parides is an American brand that was founded in early 2003 by Shahida Clayton, an entrepreneur and designer with a vision to create a bold and upcoming fashion line. Clayton launched her startup after almost a decade’s worth of experience in the design and production of attire for boutiques all around the world. This includes areas such as Australia, the United States, the Middle East, and Europe, allowing her to broaden her experience as an expert in the field.
In 2012 her brand took on the spotlight as Parides debuted in the LA Fashion week 2012 to exhibit its Spring/ Summer collection of 2013. According to modern critics, her designs made quite the impact as they incorporated a sense of elegance to the Boho chic look